Agency brand evolution
CLIENT : Add3
WORK - brand evolution
During my time at Add3 i was tasked with elevating the Add3 agency branding. My main goals were to refine the logo and colors to appear more mature and stable.
The biggest changes that came from this was removing the + from +Add3 as well as muting the turquoise and replacing it with the navy blue.
This is the before.
This is the after.
Conception and exploration are my favorite parts of the process. Below is a little sample of my process. Playing with color, shapes, spacing etc.
I wanted to the brand to look and feel stable and mature as well as diverse since Add3 works with a lot of feminine brands.