CLIENT : IMPINJ
WORK - Creating new brand ID as well as collateral
On my first day we had a jpg for a brand guideline, on my last day we had a book. While working at Impinj i worked on numerous day to day creative tasks, one of my bigger assignments was to work on the re-branding/creation of Impinj documents as well as the website.
Tasks: total website overhaul, building out/creating assets that follow the new branding, power points, print demo graphics for conventions, Ebooks, Whitepaper, and anything else that needed a design touch. For the website, i was tasked with design and production work, using Neds wire frames - www.impinj.com
Me - Conception, design, production
Ned Cannon - Creative Direction
Below are a few of the new assets i created, left > new, right > old. I think its important to see the difference.
As you scroll down you will see more AFTER’s i redesigned. I was given a relative amount of freedom on these.