CLIENT : Wahoo
WORK - social campaign & brand evolution
Roam product launch
& brand evolution
When first starting the brand / product creative push i got on a call with the client and shared a mood board i pulled together and discussed how the Wahoo brand needs to be pushed to the vibe and feel of Nike and Adidas but pulled back 60%. They have the audience, the price point and the high tech durable products that i believe fit well in this space, it felt like a natural progression. Evolution not revolution.
Wahoo became a staple client of mine while at Add3 i was lucky enough to have an amazing creative director who gave me the keys and let me run the show. When i first joined Add3 we just produced wash rinse repeat social creative. Now we are pushing the brand into a new exciting direction that needed to happen as well as being fully trusted by the client to take work away from larger agencies.
My role - concept, design, production
This is the before.
This is the after.
Below are two options i created for wahoo to show a few days before release. Story2_1 was the chosen option (on the right). Its pretty subtle but the foreground background and sky are parallaxing as the image pans.
ART BOARD CONCEPTS
Creating concepts finding a solution is quite messy and is one of my favorite parts of the process. For me its piecing together ideas that don’t solve the problem on their own but at times combined can give you a really interesting outcome.
Pitch deck i presented to the client with a total of two directions. One closer to the brand in the sense that it is a little vanilla and another that pushes it further. I decided on making the two different directions this way because its one thing to tell a person what they should be doing and the direction they should be taking and its another to show them and why. A, B, & C options always go smoother than trying to force a client.