2 days for development of a strategic marketing campaign to position Sysdig as a leader in cloud security.

Centered around the tagline “Secure Every Second,” the campaign addressed the unique challenges of cloud-based attacks by introducing Sysdig’s innovative benchmark, /555. This benchmark became a cornerstone of the campaign, showcasing Sysdig’s ability to deliver real-time, runtime security while establishing credibility and differentiation in the market. I refined the messaging to be quick, direct, and fact-first, ensuring it delivered the answers customers were looking for without wasting their time. This approach prioritized providing clear, actionable insights that met the audience’s needs, building trust and engagement. By expanding the brand’s visual and messaging framework, I introduced new creative elements—including photography, illustrations, and graphics—that aligned with the brand while keeping the message fresh and engaging.

/555 - in art / expressive. This is also part of the url.

555 - in utility / paragraph.

The campaign extended across multiple channels, including social media, display ads, and high-impact site takeovers on platforms such as The Register and Dark Reading. The “Think Fast” campaign extension highlighted the speed and complexity of cloud-specific threats, emphasizing the need for innovative solutions beyond traditional approaches like EDR. I developed strategies to drive awareness through top-of-funnel engagement, interactive experiences at events like Black Hat, and educational content from Sysdig’s Threat Research Team (TRT). Deliverables included webinars, product demos, and event collateral designed to educate and connect with the audience. The campaign’s multi-channel execution strengthened Sysdig’s market presence, positioned it as a thought leader in cloud security, and successfully blended creative storytelling with data-driven insights to inspire confidence and action.