Agency brand evolution
CLIENT : Add3
WORK - brand evolution
During my employment at Add3, I was entrusted with the critical responsibility of enhancing the agency's branding and visual identity. My primary objectives were to refine the logo and color scheme to project a more sophisticated and dependable image.
The most notable transformations that resulted from my efforts were the removal of the "+" from "+Add3" and the transition from the vibrant turquoise hue to a more subdued navy blue. These changes were instrumental in achieving the desired result and furthering the growth of the agency.
This is the before.
This is the after.
EXPLORATION
Conception and exploration are my favorite parts of the process. Below is a little sample of my process. Playing with color, shapes, spacing etc.
COLOR
I wanted to the brand to look and feel stable and mature as well as diverse since Add3 works with a lot of feminine brands.