08
Elevating RealSelf’s Social Brand
Client
Client
Realself
Realself
Client Context
Client Context
RealSelf is a healthcare and aesthetics platform that helps people research cosmetic treatments, connect with certified providers, and make informed decisions through reviews, educational content, and before-and-after results.
RealSelf is a healthcare and aesthetics platform that helps people research cosmetic treatments, connect with certified providers, and make informed decisions through reviews, educational content, and before-and-after results.
Type
Type
Social Rework
Social Rework
,
,
Branding
Branding
Role
Role
Concept & Design
Concept & Design
About
About
RealSelf set out to strengthen its social presence, so I explored their community and user stories to better understand their audience. A clear pattern emerged: people were seeking confidence and comfort in their own skin, each with personal motivations. Based on this, I introduced more human, relatable imagery, including the brand’s first use of couple photography, and developed a content approach centered on candid visuals, subtle storytelling, and authentic, real-life moments over posed setups.
RealSelf set out to strengthen its social presence, so I explored their community and user stories to better understand their audience. A clear pattern emerged: people were seeking confidence and comfort in their own skin, each with personal motivations. Based on this, I introduced more human, relatable imagery, including the brand’s first use of couple photography, and developed a content approach centered on candid visuals, subtle storytelling, and authentic, real-life moments over posed setups.
Credits
Credits
Quote
