Branding collateral update
CLIENT : IMPINJ
WORK - Creating new brand ID as well as collateral
During my tenure at Impinj, I had the opportunity to work on a wide range of creative tasks, including a major project involving the re-branding and development of Impinj's website and other documents. When I first started at the company, we had a simple jpg file to work from for brand guidelines, but by the time I left, we had a comprehensive book.
My responsibilities included a total overhaul of the website, creating new assets that aligned with the new branding, designing power points, creating print demo graphics for conventions, as well as producing e-books, whitepapers, and other materials requiring a design touch. For the website, I was tasked with both the design and production work, utilizing Ned's wireframes to bring the vision to life.- www.impinj.com
Me - Conception, design, production
Ned Cannon - Creative Direction
Below are a few of the new assets i created, left > new, right > old. I think its important to see the difference.
NEW
OLD
NEW
OLD
MORE WORK
As you scroll down you will see more AFTER’s i redesigned. I was given a relative amount of freedom on these.