CLIENT : Wahoo
WORK - social campaign & brand evolution
Roam product launch & brand evolution
DESCRIPTION
During the initial stage of the brand/product creative push, I collaborated closely with the client to establish a mood board and discussed how Wahoo's brand identity should be elevated to match the caliber of Nike and Adidas while maintaining a distinctive edge. With their audience, price point, and high-tech, durable products, it felt like a natural evolution to progress the brand in this direction.
As Wahoo's dedicated designer at Add3, I had the opportunity to work closely with an exceptional creative director who provided me with creative freedom to explore new directions. From producing routine social creative, we moved towards a more dynamic and exciting brand identity, earning the client's trust and expanding our role beyond that of traditional agencies. Wahoo became one of our key clients, and I was honored to play a role in the brand's creative journey.
My role - concept, design, production
This is the before.
This is the after.
INSTAGRAM TEASERS
Below are two options i created for wahoo to show a few days before release. Story2_1 was the chosen option (on the right). Its pretty subtle but the foreground background and sky are parallaxing as the image pans.
ART BOARD CONCEPTS
Creating concepts finding a solution is quite messy and is one of my favorite parts of the process. For me its piecing together ideas that don’t solve the problem on their own but at times combined can give you a really interesting outcome.
PITCH DECK
I prepared a pitch deck to present to the client, which included two distinct directions. One option was closer to the brand, which had a more traditional approach, while the other pushed the boundaries further. In my experience, providing multiple options has been more effective in gaining client buy-in rather than enforcing a specific direction.