Through Any Weather

Art directed and designed Filson’s Spring digital campaign, “Through Any Weather,” developing the visual story across social, email, paid, and web. Led the creation of the campaign’s look and feel, including social lockups, narrative direction, and video callouts, building a cohesive system that connected brand story to product in a clear and consistent way from ad, to site, to store. The campaign launched successfully across channels, exceeding performance expectations through strong engagement, conversion, and revenue impact, while helping reinforce Filson’s position in an increasingly competitive outdoor market.