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Filson Spring 2026
Client
Client
Filson
Filson
Client Context
Client Context
Filson is a heritage outdoor brand known for durable apparel, bags, and gear inspired by the Pacific Northwest and built around timeless utility and craftsmanship. Founded during the Klondike Gold Rush, Filson has been outfitting outdoor workers and adventurers for over 125 years.
Filson is a heritage outdoor brand known for durable apparel, bags, and gear inspired by the Pacific Northwest and built around timeless utility and craftsmanship. Founded during the Klondike Gold Rush, Filson has been outfitting outdoor workers and adventurers for over 125 years.
Type
Type
Seasonal Campaign
Seasonal Campaign
,
,
Social & Paid
Social & Paid
Role
Role
Concept & Design
Concept & Design
About
About
Art directed and designed Filson’s Spring digital campaign, “Through Any Weather,” developing the visual story across social, email, paid, and web. Led the creation of the campaign’s look and feel, including social lockups, narrative direction, and video callouts, building a cohesive system that connected brand story to product in a clear and consistent way from ad, to site, to store. The campaign launched successfully across channels, exceeding performance expectations through strong engagement, conversion, and revenue impact, while helping reinforce Filson’s position in an increasingly competitive outdoor market.
Art directed and designed Filson’s Spring digital campaign, “Through Any Weather,” developing the visual story across social, email, paid, and web. Led the creation of the campaign’s look and feel, including social lockups, narrative direction, and video callouts, building a cohesive system that connected brand story to product in a clear and consistent way from ad, to site, to store. The campaign launched successfully across channels, exceeding performance expectations through strong engagement, conversion, and revenue impact, while helping reinforce Filson’s position in an increasingly competitive outdoor market.
Credits
Max Henderson
Motion
Jay Kolsch
Photography
Credits
Max Henderson
Motion
Jay Kolsch
Photography
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