Catchy recently underwent a rebrand to modernize its visual identity. Initially, they approached me to simply redesign some of their deliverables that didn’t quite align with their new look. However, as I worked through the project, I saw an opportunity to go beyond surface-level refinements. By establishing a strong visual through line, I connected individual graphics in a way that enhanced the overall storytelling.

This not only elevated the design quality but also created a more cohesive and impactful narrative across their materials, ensuring that each element worked together to reinforce the brand’s identity and message.

I concepted and built out this project while working with multiple client decision makers.