After making the move to help shape the future of the brand, I joined a newly formed creative team of two, tasked with rebranding a $2 billion company in just two months. Working closely with my creative counterpart, I helped drive the transition from a blue and white palette to a more modern lumen and grey, removed the legacy shovel logo in favor of a clean word mark, and introduced the chevron as a core storytelling element. I contributed to updating all document branding, creating a new video bookend, and developing a collage-style graphic system to support visual storytelling. Alongside this, we concepted and built out the “Secure Every Second” campaign. From strategy to execution, we collaborated directly with key stakeholders—including the VP of Marketing and investors—to deliver a bold, cohesive, and scalable brand evolution.